• Develop and plan marketing campaign strategies that promote the business and generate genuine
• traffic, both offline and online.
• Lead the implementation of marketing campaigns from ideation through to final analysis and
• refinement.
• Creating engaging and informative content for the website, blog, social media, and any other content
• marketing channels that the business might leverage.
• Building sustainable relationships and partnerships with other key players such as vendors, advertising
• agencies, and creative artists as per the need.
• Develop marketing strategies for real estate projects, properties, and new launches
• Lead, coach, and develop the marketing team, ensuring clear objectives and accountability.
• Conduct market and competitor analysis to identify opportunities and market trends. Setting targets
• and plans to improve the business's sales.
• Monitor and analyze marketing KPIs, including leads, cost per lead, conversion rate, customer
• acquisition cost, and ROI.
• Good knowledge of marketing channels such as content marketing.
• Search Engine Marketing, Outdoor Marketing, Social Media Advertising, email campaigns, lead
• generation initiatives, website design and landing page enhancement, copywriting, and comprehensive
• performance analytics of the marketing campaigns.
• Very good knowledge of Iraq market and clients.
• Strengthen and maintain the company's brand identity and market positioning
• Prepare regular marketing performance reports and recommendations for senior management.

Job Requirements: 

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
• Professional certifications in Digital Marketing, Strategic Marketing, or Real Estate Marketing are an advantage.
• Minimum (12-14 Years of Experience)
• Minimum of 6 to 8 years of progressive experience in the real estate industry, with proven experience in senior-level marketing roles.

Technical competencies – (Master's Level):

• Strategic Marketing & Planning – Developing and implementing advanced marketing strategies aligned with business objectives.
• Market Research & Consumer Insights – Analyzing market trends, customer behavior, competitors, and growth opportunities.
• Digital Marketing & Campaign Management – Managing digital channels, campaigns, content, SEO/SEM, and performance marketing.
• Marketing Analytics & ROI – Using data, KPIs, and analytics to evaluate performance and optimize marketing investments.
• Brand & Customer Experience Management – Building brand positioning and enhancing customer engagement, loyalty, and experience.
• Marketing Technology & Innovation – Applying CRM, automation, emerging technologies, and innovative marketing solutions.